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Projects
Selected work in content strategy, platform partnerships, and audience growth
CONTENT STRATEGY
Launching Legends
Repositioned a local sports series into a documentary-style streaming product for Peacock.
Peacock VOD Workflow
OPERATIONS
Built a scalable system to onboard and deliver NBCU Local content to Peacock.
Platform Merchandising
DISTRIBUTION
Identifies and pitches high-impact live events, tentpoles, and breaking news to expand distribution across platforms.
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Greatest Marketing Opportunity
AUDIENCE GROWTH
Shifted from traditional promotion to audience-first social strategy, driving engagement through high-performing content.
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