Meet Lindsay Welsh
Manager, Streaming Content & Platform Partnerships
I’m Lindsay Welsh, a content strategy and platform partnerships leader with 8+ years in local news and live production.
I started in local news production, where I built my foundation in storytelling, fast decision-making, and audience-focused thinking. That experience continues to shape how I approach content strategy today, balancing creativity, execution, and results.
At NBCUniversal, I’ve collaborated with multiple teams to build local streaming channels from the ground up, along with leading content promotion and distribution across popular platforms like Peacock, Roku, and Samsung.
My current role has me focused on identifying strong content opportunities, pitching to platform partners, and shaping programming for streaming audiences. I regularly collaborate across editorial, marketing, and platform teams to bring content from concept to launch.
I’m looking to pivot into a more guest-facing, experiential environment such as live entertainment and theme parks.
Featured Projects
Launching Legends
Repositioned a local sports series for Peacock, evolving it from an interview format into a documentary-style streaming product.
Content Strategy • Peacock • Format Development
Peacock VOD Workflow
Built a scalable workflow to onboard, coordinate, and deliver NBCU Local content to Peacock’s VOD platform across multiple teams.
Content Delivery • Operations • Project Management
Platform Merchandising
Drives content discovery by identifying and pitching high-impact live events, tentpoles, and breaking news across third-party platforms.
Content Strategy • Audience Trends • Packaging
Greatest Marketing Opportunity
Shifted promotion from daily TV topicals to audience-first social campaigns, identifying high-performing stories and amplifying them with paid media.
Audience Growth • Social Strategy • Paid Media
What I Do
Content Strategy
Identify and shape content opportunities for streaming and digital platforms, aligning programming with audience demand and platform goals across local and national audiences.
Develop systems that streamline content delivery, improve cross-team communication, and support scalable content launches across multiple stations and teams.
Workflow & Operations
Build relationships with distribution partners, pitch programming, and coordinate launches across platforms like Peacock, Roku, and other streaming partners.
Platform Partnerships
Create promotion strategies that connect content with the right audiences through editorial alignment, social distribution, and platform placement.
Audience Growth
I’m always interested in connecting with others in media, streaming, and content strategy. I’m currently exploring opportunities to bring my storytelling and live content experience into guest-facing environments, including theme parks and live entertainment. I’d love to connect!
Let’s Connect
Outside of work, I enjoy the physical and mental challenge of running and have completed two marathons in the past year.