Platform Merchandising & Content Promotion

Driving audience discovery through strategic placement and cross-platform execution

Overview

Across NBCU Local streaming channels, I identify opportunities to surface content more effectively by aligning programming with platform priorities and audience demand. This includes aligning programming with platform priorities, shaping how content is presented, and driving execution across multiple platforms.

I focus on making sure the right content appears in the right place at the right time, maximizing visibility and engagement.

Election Night Live TV Rail • Roku

Outcome

These efforts help increase visibility for key programming, particularly around live events, seasonal moments, and high-interest content. By aligning editorial decisions with platform placement, we improve content discoverability and create more consistent, scalable approaches to promotion across multiple platforms.

Election Night “Live & Upcoming” Rail • Peacock

My Role

I identify high-impact content opportunities, pitch placements to platform partners, and coordinate execution across editorial, marketing, and distribution teams. This includes aligning programming with platform priorities, shaping how content is presented, and supporting rollout across multiple platforms.

Hispanic Heritage Month Rail • Xumo

Why It Matters

This work demonstrates my ability to connect content strategy with distribution, ensuring that strong programming is effectively surfaced to audiences. It reflects a deep understanding of platform behavior, audience intent, and how to drive engagement through placement, timing, and cross-platform coordination.