Launching Legends

Repositioning a local sports series for Peacock

Overview

Launching Legends started as an interview style local sports series. I identified it as a strong Peacock opportunity and helped reposition it into a more documentary-style format better suited for streaming audiences.

My Role

I pitched the opportunity to Peacock, collaborated with producers on the creative repositioning, and helped align the series with platform and audience expectations. I also delivered all marketing assets to Peacock.

Outcome

The project launched on Peacock and helped establish a path for broader expansion. This special has 20K+ hours of viewing on Peacock. After the success of an Olympics related version, the series began growing into additional sports categories.

Why It Matters

This project highlights my ability to identify scalable content opportunities, shape them for the right platform, and work across teams to bring them to launch.